Tara Croker

Tara Croker, a proud Wiradjuri woman, has forged a remarkable path as a marketer in the tech, media, and Indigenous affairs sectors, holding prominent positions at Google, YouTube, and News Corp. Driven by a passion for preserving and sharing native plants, Tara founded Yaala Sparkling, a venture that showcases the exquisite flavours of native Australian plants in sparkling beverages.

Through Yaala Sparkling, she not only promotes sustainable and respectful practices but also strives to increase First Nations representation within the native food industry. Tara pitched on Shark Tank in 2023 and received offers from two Sharks. She has been nominated for more than 12 awards, including Small Business Champion and Person to Watch by Women's Agenda.

Beyond her professional achievements, she is deeply committed to empowering the next generation of Indigenous leaders, dedicating her time to mentoring young students and reconciliation work, including sitting on multiple advisory boards and RAP committees.